Born in Makkah, For the World
Pioneering Spiritual Hospitality Since 1983
Beginning with the first five-star hotel in Makkah, our journey has been defined by a commitment to enriching the pilgrim experience.
Today, with multiple properties across Makkah and Madinah, we continue to provide authentic Saudi hospitality, guided by Islamic virtues and a deep respect for tradition.
Hospitality Rooted in Trust, Service, and Connection
- Located in Holy Cities, Makkah and Al-Madina
- Exceptional service tailored to pilgrims
- Authentic Saudi hospitality, international standards
- Award winning leading Saudi hospitality brand
- 40+Over 40 years of hospitality experience in the holy cities
- Spiritual Concierge trained to support the spiritual journey
- 90+Guest satisfaction scores
- Providing comfort to every guest, every stay
We Immerse You on a Journey to The Origins so that You Stay in Perpetual Connection to your Values
Guided by Virtues that Shape Every Journey
Compassion
Our Guiding Light
We approach every interaction with empathy and kindness, striving to support and care for our guests through warmth and generosity.
Connection
A Sense of Belonging
We build bridges that transcend boundaries, creating an inclusive community where every guest feels present, connected and understood.
Authenticity
The Essence of Our Identity
We stay true to our heritage and principles, reflecting our Islamic virtues and cultural history in all that we do, inspiring guests to connect with their own values.
Humility
Through Profound Understanding
We recognize our successes as collective efforts and foster an environment of respect and collaboration, guided by a deep sense of humility.
Guardianship
Our Sacred Promise
Guided by dignity and care, we see it as our sacred duty to protect the moments that truly matter, allowing our guests to focus on their connection with faith and purpose.