Beginning with the first five-star hotel in Makkah, our journey has been defined by a commitment to enriching the pilgrim experience.
Today, with multiple properties across Makkah and Madinah, we continue to provide authentic Saudi hospitality, guided by Islamic virtues and a deep respect for tradition.
Our Guiding Light
We approach every interaction with empathy and kindness, striving to support and care for our guests through warmth and generosity.
A Sense of Belonging
We build bridges that transcend boundaries, creating an inclusive community where every guest feels present, connected and understood.
The Essence of Our Identity
We stay true to our heritage and principles, reflecting our Islamic virtues and cultural history in all that we do, inspiring guests to connect with their own values.
Through Profound Understanding
We recognize our successes as collective efforts and foster an environment of respect and collaboration, guided by a deep sense of humility.
Our Sacred Promise
Guided by dignity and care, we see it as our sacred duty to protect the moments that truly matter, allowing our guests to focus on their connection with faith and purpose.